Ident for the VPRO: woad

By: Claudy: 24-03-2023

In one ident Studio Claudy Jongstra made for the VPRO, the studio puts the spotlight on woad. The pigment plant that Jongstra, together with biodynamic farmers from the Beersche Hoeve in Brabant, has started growing again after a hundred years of absence. Woad produces an intensely beautiful and layered blue dye in a dye bath that flows and colors as freely as before.